Putzmeister America, Inc. Announces Success at World of Concrete 2019

Putzmeister America, Inc. attended World of Concrete January 22–25, 2019 at the Las Vegas Convention Center. At the show, Putzmeister’s 10,000 square-foot booth showcased various equipment models, including the new Vehicle Series Pickup Pump VSP 70, and announced the new 51Z-meter truckmounted boom pump.

Putzmeister featured an extensive display of equipment including: 38Z-5, 39Z, 47Z, 56Z and 63Z-meter truck-mounted boom pumps, a Telebelt® TB 110, Thom-Katt® TK 50 and TK 70 models, RS 850 tower section with pedestal, and the all new Vehicle Series Pickup Pump VSP 70. The booth also displayed the Ergonic® 2.0 and Putzmeister Experts App on interactive screens, along with customer testimonial videos and Putzmeister commercials.

“World of Concrete 2019 was great for us,” said Bill Dwyer, VP sales and marketing at Putzmeister. “We had many visitors to the booth that led to great sales and leads for our representatives, and we were able to connect with our customers in person.”

One major attraction at the booth this year was the new Vehicle Series Pickup Pump. The brand-new VSP 70 was on display and generated a lot of buzz for customers. The first of its kind, the VSP 70 is a Thom-Katt pump mounted to a standard pickup truck body and doesn’t require a CDL class license to operate. It features a compact design for easy maneuvering through congested areas.

The new 51Z-meter truck-mounted boom pump was also announced at the show. The all-new 51Z features a reduced outrigger footprint and the latest Ergonic® 2.0 technology for the perfect in-between boom pump size. The new boom pump was also a hot topic, generating sales leads.

Visitors to the booth also experienced an interactive display with the new Putzmeister Experts App, where customers can find help information on all Putzmeister equipment and watch QuickStart videos led by well-known service school and field service manager, Alan Woods. The app also features in-depth knowledge on the functions of equipment, proper setup and operation, tips for maintenance and troubleshooting, and information about accessories. The display was very popular and was also shown on a Facebook Live segment during the show.

“World of Concrete is an event we look forward to every year,” said Dwyer. “We were pleased to display our latest equipment and customer support tools at the booth and see our customers engage with them.”

During the show, Putzmeister hosted a VIP cocktail reception at Intrigue Nightclub at the Wynn, where Putzmeister celebrated 25 years with long-time customers, dealers, vendors and all employees who participated in the show. With a large amount of booth traffic and enthusiasm for the booth presentation, this year’s World of Concrete show was a great success for Putzmeister America.

Visit Putzmeister America on Facebook to see more photos of the VIP Event and the Putzmeister booth display.