Putzmeister Redesigns Website to Enhance Customer Experience

Putzmeister recently completed the global rollout of its new company website. In a strategic build up to this website launch, the company adapted its logo in 2017 to improve its visibility on digital media and attractiveness to its dynamic and increasingly-modern clientele in the construction industry.

With the company’s slogan, “Close to your business,” it was imperative to offer a new website which places the user as a number-one priority. The site features a “Success Stories” section, where Putzmeister’s customer stories of job site success are shared to show customers how much their work is valued.

Mr. Martin Knoetgen, CEO Putzmeister Holding says, “Our customers are under constant pressure to find the right solutions in order to achieve their project timelines. Since they are always on the move from project to project, it is our duty to make sure they find information about our products and services as quickly and easily as possible and on any device.”

With this mission in mind, Putzmeister designed a user-friendly website with an innovative navigational and functional experience. It allows customers to access extensive product information, technical data, videos and global success stories. The new site provides a detailed overview of the company’s capabilities across a wide range of sectors and fields, such as residential and commercial construction, civil engineering, mining, tunneling and pre-cast, up to large-scale industrial and power station projects.

The site design is mobile-responsive and works on a variety of screen sizes, from smart phones and tablets to traditional desktop computers.

The global launch included over seven regional sites, a detailed training section and a sales-, service- and genuine parts- dealer locator.

On Putzmeister.com, visitors can also stay informed about the latest news of the company. The “Updates” link features the latest announcements, events, product developments, success stories and opinion pieces from industry experts. Furthermore, the new website allows users to share products and pages with others across social media platforms.

The company will keep listening to the feedback of its visitors to continuously improve the user experience for clients and partners. Some of the updates already being planned include new pages for the genuine parts section, and additional language versions.

Visitors are reminded to update the bookmarks on their web browsers to stay up-to-date with the latest news and information.