Putzmeister America, Inc. Wins American Advertising Award

Putzmeister America, Inc. has received a silver award in the Midwest regional 2018 American Advertising Awards (ADDY). Putzmeister received the award in the Special Event Material category for its beautiful 2017 Holiday greeting card.

Putzmeister’s holiday greeting card reimagined the classic song, Rockin’ Around the Christmas Tree by Brenda Lee, to include the Putzmeister 39Z-meter truck-mounted boom pump and other industry-related lyrics. The lyrics were placed inside a white card that unfolded to resemble a snowflake and included a Putzmeister keychain.

“We wanted to have some fun with our card this year,” said Kelly Blickle, marketing manager for Putzmeister. “It was great to be able to feature the 39Z and give a fun twist to a classic song. Our customers loved it.”

The card was sent to Putzmeister distributors and customers in December to wish them a happy holiday season.

The American Advertising Federation (AAF) Madison accepts over 40,000 entries each year as the first step in a three-tiered national competition. The winners from the AAF Madison will compete in one of 15 district competitions against winners from other clubs. From there, the winners move on to the final tier for national recognition of the American Advertising Awards.