Putzmeister America, Inc. Wins Davey Award

Putzmeister America, Inc. has received a silver award in the Academy of Interactive and Visual Arts’ (AIVA) 13th annual Davey Awards competition. Putzmeister received the award in the design / print campaign category for its legendary “Perform at a Higher Level” advertising campaign.

Putzmeister’s “Perform at a Higher Level” advertising campaign sent a team from its branding agency, Wisconsin-based z2 Marketing, around the U.S. to notable job sites where Putzmeister equipment was used. The photographer used a unique light painting / composite photography technique, highlighting the equipment and its elaborate surroundings, from a New York tunnel to the Hoover Dam.

“We’re extremely proud of this campaign,” said Kelly Blickle, marketing manager for Putzmeister. “It not only shows off the design and engineering of our machines, but also the varied landscapes in which our equipment can be found working.”

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The 13th Annual Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. For more information about the Communicator Awards, visit www.daveyawards.com.

To view images from Putzmeister’s “ Perform at a Higher Level” campaign, visit http://www.putzmeisteramerica.com/about-us/advertisements/.