Schwing Hires Director of Marketing

Schwing America is pleased to announce Sue Otten as director of marketing. Sue will have responsibility for all marketing functions, including strategic planning and communications, for the entire Schwing product line and Genuine Schwing Parts throughout North and South America. “Sue’s broad background in marketing, including branding, public relations, social media, internal communications and events, will be a great asset to Schwing America,” states CEO Brian Hazelton.

Sue’s experience includes various executive positions at Apple over a 15-year span and, most recently, as director, corporate marketing and brand communications worldwide with AGCO, the world’s third largest farm equipment manufacturer. She has also been a strategic marketing consultant with her own firm, Otten Associates. Sue has a bachelor of science degree from the University of Minnesota and an MBA from Benedictine University. Sue has her certifications as an Accredited Business Communicator (ABC) by the International Association of Business Communicators and in the GRI Sustainability Reporting Process as part of the Global Reporting Initiative.

“Sue is an award-winning marketer, published writer and highly sought-after conference speaker, and we are very fortunate to have her join us. Her creativity, innovative use of smart technologies and drive for excellence will serve Schwing well as we continue to grow and attract new customers,” according to Hazelton.