ACPA’s Safety Campaign Microsite Wins Awards

A great way to gain exposure is to receive accolades and awards. This is why the American Concrete Pumping Association is pleased to report that WeAreSaferTogether.org was recognized with multiple awards in recent months. The microsite was recognized in April with a Gold Award by the Hermes 2023 Creative Awards, and in May with a 2023 Communicator Award of Distinction for exceeding industry standards for quality and achievement.

Marketing consultant and association management services firm AOE worked with the ACPA to develop the microsite as a key component of a safety campaign that brings heightened awareness of ASME B30.27, the safety standard for material placement systems, to concrete pumpers and contractors.

The campaign highlights the responsibilities of each trade working with or around a concrete pump under the standard, with the ultimate goal of keeping every person on a job site safe. The microsite serves as an educational resource that provides job site responsibilities by trade, videos, downloadable flyers, testimonials, FAQs and much more.

International Recognition

“We are excited that the safety campaign website has received international recognition by marketing and communications professionals,” said Christi Collins, ACPA executive director. “We also are thankful for the concrete industry leaders who have stepped up to support this campaign, and we are actively seeking more organizations, including concrete contractors, to join our coalition. Together, we will raise awareness and help create a safer work environment for everyone.”

Launched in January at the World of Concrete, the campaign’s goal is to encourage partnering across all the trades, because when we all work together, we create a safer environment for everyone. In March, the ACPA took our message to CONEXPO-CON/AGG, inviting companies and organizations across the concrete industry to join the campaign’s coalition of industry partners.

Industry Partners Speak

To date, the American Society of Concrete Contractors (ASCC), Concrete Foundations Association (CFA), Tilt-Up Concrete Association (TCA) and concrete contractor Joseph J. Albanese, based in California, have pledged their support:

“Concrete placement plays an integral role in the day-to-day activities for concrete contractors. Many variables and degrees of responsibility are based on scope of work and parties involved. The ACPA job site safety awareness campaign helps communicate responsibilities to those who own, operate and work around concrete pumps. This campaign strives to ensure those involved are aware of the related hazards and understand their roles and responsibilities under the ASME B30.27 standard to ensure safe work conditions and practices are met. The American Society of Concrete Contractors is proud to partner with ACPA, a committed industry partner, to help spread awareness around job site safety.”

— ASCC Director of Safety Services Joseph Whiteman

“High pressure and tight schedules require increasing awareness of the standards and practices that help keep workers safe. We’ve seen too many significant injuries on projects, even by safety-conscious contractors. The Concrete Foundations Association is proud to support this critically important job site safety campaign and spread the message about the B30.27 standard to anybody who owns, operates or works around concrete pumps.”

— CFA Executive Director James R. Baty II, FACI

“Increasing awareness of the standards and practices that help keep workers safe is an ongoing part of our commitment to the future of this industry. The Tilt-Up Concrete Association supports this imperative job site safety campaign, which highlights each trade’s responsibilities under B30.27. We will be an active partner to spread the message to anybody who owns, operates or works around concrete pumps — significant contributors to the growth of tilt-up construction.”

— TCA Executive Director Mitch Bloomquist

“At Joseph J. Albanese, we are fully devoted to our mission of ‘Getting It Done Safely!’ This is why we support this incredibly important job site safety campaign. When each trade understands their responsibilities under B30.27 when working with or around a concrete pump, the entire job site is safer.”

— John Messing, JJA Safety Director

About the Awards Programs

Hermes Creative Awards is one of the oldest and largest global competitions for creative professionals involved in the concept, writing and design of traditional and emerging media. The competition is administered and judged by the Association of Marketing and Communication Professionals (AMCP). Established in 1995, AMCP is one of the largest and oldest third-party evaluators of creative work in the marketing and communicating industry. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable endeavors.

With around 3,000 entries received from around the world, the Communicator Awards is the largest and most competitive awards program that honors creative excellence, effectiveness and innovation in communication across a broad spectrum of industries. The program is presented by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.

Protect. Prevent. Partner!

Those interested in learning more about the campaign and joining the coalition can visit the award-winning microsite at https://www.wearesafertogether.org/join. Coalition members are featured on the site and will be given equipment decals and other promotional materials as they become available, to distribute to employees, members and/or project partners.

- WeAreSaferTogether.org was recognized with a 2023 Gold-level Hermes Creative Award under the Electronic Media / Social Media / Interactive Media category, which includes web elements such as microsites.

- ACPA’s safety campaign microsite was honored with a 2023 Communicator Award of Distinction under the Branded Content, General Microsites category.