Putzmeister America, Inc. has launched a new customer loyalty program, Putzmeister Advantage Rewards, in which customers will receive substantial savings on genuine Putzmeister parts. With every qualifying purchase of parts, accessories and pipe, they’ll earn rewards points that can be used for savings on future purchases.
“We’ve always appreciated repeat business from our loyal customers,” said Doug Brunet, director of customer support for Putzmeister. “This program is a meaningful way we can give back to those customers and thank them for their dedication to our products.”
Tao Xia has been hired by Schwing America to the position of controller. Xia brings an extensive work history to the job that will benefit Schwing for future growth. His international background is also valuable for global development.
Putzmeister America, Inc. has named Roger Anderson sales and marketing manager for its new concrete mixer line. His responsibilities will include the direct sale of mixers, as well as establishing the regional sales force in North and Latin America, and coordinating mar- keting activities.
“Roger is a seasoned sales professional with decades of experience and a great reputation in the industry,” said Dave Adams, president & CEO of Putzmeister. “He’s a strong addition to our team as we launch this innovative new line of concrete mixers.”
Bill Murray has been appointed chief financial officer of Schwing America, Inc. while also being added to the company’s board of directors. In his new position, Murray will have responsibility for the finance, accounting and information technology areas within the company. Murray brings valuable experience to the position after working with Schwing for two years during his tenure at Lighthouse Management Group, a leading management consulting firm in the upper Midwest.
Putzmeister America, Inc. is in the process of re-branding all of its small line equipment, including Thom-Katt® trailer pumps, mortar machines and shotcrete equipment. Previously blue and cream, the small line equipment’s new standard colors are changing to yellow and gray.
The change in paint color reflects the streamlining of the overall Putzmeister brand and each of its product lines.
Schwing now offers pre-owned concrete equipment directly from the factory. “We think customers should trust their pre-owned purchase to the factory that built it,” according to director of product remarketing, Jim Graham. The company has also embarked on a Schwing Certified Pre-Owned Program with a “We Build It, We Back It,” theme. Pre-owned equipment is displayed on the new Schwing website at www.schwing.com.
Putzmeister America, Inc. received a Telly Award for its 2011 holiday video in the 33rd annual Telly Awards contest, which received more than 13,000 entries from around the world.
A play off of “Twas the Night Before Christmas” with a Putzmeister twist, the video was filmed by Putzmeister’s branding agency, Pewaukee, Wisconsinbased Z2 Marketing, on location at Putzmeister’s headquarters in Sturtevant, Wisconsin. It won a bronze Telly Award in the category of art direction.
Construction Forms, Inc. has entered into an agreement with a third party logistics provider (3PL’s) to help drive down the cost of freight for its customers while also offering improved delivery service. Although many 3PL’s may offer savings through consolidating partial loads into dedicated full trucks, it can also extend delivery times.
Schwing has developed a new, dynamic website with added features to educate customers and prospects about the company’s line of concrete equipment that includes truckmounted concrete pumps, stationary concrete pumps, truck mixers, ready mix reclamation systems and batch plants. Schwing’s concrete pump line includes more than 16 boom pumps and 16 stationary pumps.
Putzmeister America, Inc. has added two technical service managers to its customer support group: Noah Brumbley and Noah Callantine. In the role, they are each responsible for providing training and technical support to Putzmeister customers both over the phone and in the field.
“Both of our new technical service managers have extensive experience in the industry,” said Doug Brunet, director of customer support for Putzmeister. “We are happy to extend their service to cover all of Putzmeister’s equipment.”
